Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with premier products, while remaining connected to core retailers and consumers.
That mission still holds true today and remains to be the driving force behind the company’s triumph and heritage.
From a garage in Capo Beach, CA in 1993, founder Will Howard aimed to build a company that encompassed his affinity for surfing, snowboarding, and riding dirt bikes.
Eagerness and a niche expertise of the market bore Dragon’s first and still primary product – sunglasses.
Initially distributing to local surf shops before expanding brand awareness in Hawaii and Florida, Dragon would soon develop a global reach, eventually appearing in the Australian and European marketplace.
|Model:||Dragon Alliance Cutback|
|Frame Color:||Matte Woodgrain|
|Lens Color:||Copper Ion Non Polarized|
|Temple Length:||130 mm|
|Pattern:||Matte Woodgrain Copper Ion|
|Lens Technology:||Copper Ion Non Polarized|
|Character:||Dragon Alliance Cutback Wrap Sunglasses|
|UV Protection:||100% UV|
|Lens Material:||Copper Ion Non Polarized|
|Style:||Rectangular Single Bridge Wrap Around|
|Theme:||Dragon Alliance Cutback Wrap Sunglasses|
|Frame Material:||Injected TR-90 Nylon|
|Features:||Matte Woodgrain Frame Color|
|Character Family:||Dragon Alliance Cutback Wrap Sunglasses|
|Product Line:||Dragon Alliance Cutback Non Polar Sunglasses|
|Country/Region of Manufacture:||Italy|