The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860.
Shortly after its inception, TAG Heuer introduced the Mikrograph - a mechanical chronograph five times more accurate than any other - and became the official timekeeper for the most famous sports competitions.
With the arrival of motorsports, TAG Heuer became the first watchmaking brand to sponsor the Formula 1 World Championship since its creation.
For over a quarter of a century the watchmakers of Swiss Legend have crafted quality watches expressive of traditional standards, cutting edge design, and versatility.
Our design philosophy is committed to stylish, distinctive watches that harmoniously balance fashion forward style with Swiss precision and accuracy in a vast combination of styles, materials and functions.
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